What if there’s no “right” way? 7 marketing stories from clinics doing it their way

What actually works when it comes to marketing?

In this episode, Denzil revisits a question that kept surfacing in her early interviews with clinic owners: What actually works when it comes to marketing?

After hearing a different answer every time, she did what any curious editor would do: she wrote it all down. Here, she reflects on her takeaways from the article, the advice she took from her guests, and the growing realization that marketing isn’t a plug-and-play formula. You’ll hear about:

• Why marketing isn’t one-size-fits-all (and why that’s a good thing)
• Real strategies that worked for real clinics 
• What it means to be findable, trustworthy, and truly connected to your community
  
  

If you’re feeling lost in all the marketing advice, this episode might help inspire a plan that actually works for you.

You can read Denzil’s full article here.

And as always, reach out to frontdesk@jane.app with your thoughts and stories. And if you enjoy episodes like this, subscribe for more reflections from Denzil.

Chapters

• 0:05 A Host Learning In Public
• 0:27 One Question, Many Marketing Answers
• 0:46 Writing The Article That Mattered
• 1:12 Field Marketing With Dr. Kellen
• 1:47 Reviews Over Radio With Dr. Bruton
• 2:12 SEO That Speaks Human At Aphrodite
• 2:40 Blogging For Trust At Tybeka Therapy
• 2:56 Choose What Fits Your Clinic
• 3:36 Read, Share, And Write Us

Transcript

SPEAKER_00: 0:05

Hey, it's Denzel here. Okay, story time. Once upon a time, in our first few episodes of Radio Front Desk, I was still learning how to be a host. I didn't totally know what I was doing, but what I did know was this. I was talking to some incredibly brilliant clinic owners who know what it takes to run a successful business. And somewhere around episode five, I started noticing something interesting. Whenever I asked people about marketing and what actually worked for their clinic, I got a different answer every time. And that made me think, I need to unpack this. So I wrote an article about it. It took me months to write, and not because I didn't want to write it, I actually couldn't stop thinking about it, but because I felt so important to get right. And so after some planning and drafting and starting and stopping all over again, I did it. This article is about marketing strategies for health and wellness clinics, and it's stitched together from a collection of things that I noted during those interviews on Radio Front Us. And you know what? I'm really proud of it. Because it reinforced for me that marketing isn't formulaic. It's more like an art of slowly figuring out how to really reach people, and there's no single way to do it right. Take Dr. Kellen in New York City. His clinics didn't grow because of a fancy ad campaign. They grew because he paired his excellent care with him personally showing up at marathons, basketball courts, and community workouts. Turns out that his people weren't scrolling through social media at 10 p.m. They were already out in the world, and he just had to go meet them there. Or Dr. David Bruton in Colorado, who spent$20,000 on radio ads and got no patients from it. But when he asked his happiest patients to share their recovery stories in Google reviews, his schedule began to consistently fill out. Dr. David was an athlete himself, and those reviews allowed others to see the trust and expertise that he had with his patients. Then there's Emily and Gonshe at Aphrodite Fertility in San Diego. They knew that their target demographic of to be mothers were researching everything they could online. So they invested in thoughtful SEO and sharpened their website messaging to match what patients were actually searching for. Strength, clarity, and reassurance on their fertility journeys. No jargon or buzzwords, just real words that connect with their people. And I can't stop thinking about Matt from Tybeka Therapy in New York City, who built a thriving practice by writing deeply human blog posts. They were long formed with no ads or big promotions. He just shared the truth and it resonated with people. So as you can probably see, there's no one right answer to the question of how do I do marketing well? Writing this article reminded me that what you should do doesn't really exist. Because it really depends on what makes you you. It's about how people find you and decide to actually trust you. It's about how they begin to imagine being cared for before they even walk through your door. So if you're feeling overwhelmed by all the shoulds, maybe take a breath and ask yourself, what kind of clinic are we? What kind of patients are we hoping to serve? And what kind of marketing would feel natural for us? And then go from there. If you want to see more of the real stories behind these strategies, check out the link to my article in the show notes. This article reflects just a handful of conversations, and so I'd love to hear what your experience has been. Send me an email at frontdeskketching.app. I really actually want to hear from you. I can't wait. So until next time, you've got this.